/Vertical — Forex broker lead performance.

Lead performance for
forex brokers, measured properly.

A dedicated lead-generation practice for FX, CFD and prop-trading brokers — built on compliance, jurisdictional segmentation, and post-FTD attribution. No vanity metrics.

/01 · The metrics that matter

Beyond the click.

We report on the four numbers that actually drive a brokerage P&L. CPL is the start of the conversation, not the end.

Avg. CPL
38
Tier-1 GEO, retail FX. Lower in LATAM, higher in DE/CH.
Lead → FTD
11.4%
First-time deposit conversion on cleaned, KYC-eligible leads.
FTD → VTD
62%
Second-deposit rate within 14 days — the retention proxy that predicts LTV.
90-day LTV
2.1K
Avg. trader value, weighted across our last 8 broker engagements.

/Disclaimer — Figures shown are weighted averages from our recent broker engagements and are illustrative of campaign performance, not guarantees. Trading CFDs and FX involves significant risk of loss; this page is for B2B (broker) audiences only and is not financial advice or solicitation to retail traders. Regulated brokers should always present risk disclosures appropriate to their jurisdiction (FCA, CySEC, ASIC, ESMA, ISA).

/02 · Method

Five movements, in order.

Brokers come to us with one of three problems: high CPL with no FTDs, healthy registrations that don't deposit, or a regulator-driven creative blocker. Our method works on all three.

/Week 01–02
Audit & cohort
Last six months of spend, by GEO, channel, and creative archetype. We rebuild your funnel in a single sheet and find where the money actually leaks — usually between registration and KYC.
  • Channel P&L
  • Funnel diagnostic
  • Compliance audit
/Week 02–04
Creative & offer set
Six creative archetypes per GEO cluster, each paired with a compliant hook. We test angle, not asset — every creative is built on a single hypothesis we can read in 14 days.
  • Hook map per GEO
  • Creative set v.01
  • Compliance pre-clearance
/Week 04–08
Launch & learn
Meta + Google + native + Telegram. Per-channel daily reads. We kill at <0.8% LTR and double on anything above 1.4%. No "let it ride" — every cohort gets a 7-day decision.
  • Daily LTR reads
  • Cohort scorecards
  • Kill/double calls
/Week 08–12
Retention & attribution
CRM cadence rebuilt around the FTD → VTD window. Server-side attribution wired to your CRM (typically Trackbox, AffiliateCloud, or a custom ETL into BigQuery) so creative reads include retention, not just acquisition.
  • FTD→VTD nurture
  • Server-side events
  • Attribution model
/Week 12+
Scale & defend
Winning archetypes get a creative refresh cadence (every 21 days). Compliance is treated as a budget, not a brake — we know exactly how many ad units the regulator will eat before things slow down.
  • Creative refresh ops
  • Compliance budget
  • Quarterly review
/03 · Sample funnel

A 30-day cohort, by the numbers.

Composite of three Q1 2026 engagements. Tier-1 GEOs, retail FX/CFD, weighted by spend. We report cohorts to clients in this exact shape.

/01
Impressions
Meta + Google + native + Telegram. Excludes branded search and direct.
Tier-1 GEO mix · 21-day creative cadence
8.4MBASELINE
/02
Clicks
CTR 1.42% weighted. Native is lower; Meta hook-led is higher.
CTR 1.42%
119K−98.6%
/03
Registrations
Pre-KYC sign-ups. After bot-filter and dedup against existing CRM.
Reg. rate 9.1% of clicks
10.8K−90.9%
/04
KYC passed
Successful identity verification within 7 days. Where compliance lives or dies.
KYC pass 71%
7.7K−28.7%
/05
FTD — First deposit
Within 14 days of KYC. The number that pays for the work.
FTD 16% of KYC · 11.4% of registrations
1.23K€38 CPL
/06
VTD — Valued trader
Second deposit within 14 days. Strongest single predictor of 90-day LTV.
VTD 62% of FTDs
763€2.1K LTV
/04 · Why brokers pick us

Five honest differences.

/01

Senior on every campaign.

No junior media buyers running €500K monthly spend. Every engagement is led by a partner who has personally launched campaigns in the GEO you're targeting.

/02

Compliance as a creative discipline.

We treat regulator guidance as a brief, not a ceiling. The creatives that survive longest are the ones that anticipate the next risk-disclosure update, not just the current one.

/03

We read the back office.

We wire into Trackbox, AffiliateCloud, or your custom CRM. Server-side attribution within two weeks. Creative reads include FTD → VTD, not just clicks.

/04

No kickbacks, no media rebates.

We don't take rebates from Meta, Google, or native networks. The fee we quote is the fee we earn. Our incentives are aligned with FTD volume, not channel spend.

/05

We say no when we mean no.

We've turned down four broker briefs this year — two for unworkable compliance posture, two for offers we wouldn't trade on ourselves. If we take the work, we expect to win.

/05 · Jurisdictions we work in

Six regulators, actively.

We won't quote outside these without a compliance read-in. Each market has its own creative posture — what flies on Meta in LATAM gets you suspended in DE within four hours.

/UK
FCA
Financial Conduct Authority

Retail CFDs heavily restricted. We work pro-only / educational angles, with explicit risk warning on every creative.

/EU
CySEC · ESMA
Cyprus · pan-EU

Standard ESMA leverage caps. CySEC-licensed brokers are our largest engagement cluster. Compliance pre-clearance built into the process.

/AU
ASIC
Australian Securities & Investments Commission

Post-2021 product intervention. Smaller addressable audience, higher LTV. Performance-marketing scrutiny is high — our creative cadence is daily.

/IL
ISA
Israel Securities Authority

Domestic prohibition on retail; legitimate brokers operate offshore. We don't take work that targets Israeli retail.

/LATAM
CNV · CMF · CNBV
Argentina · Chile · Mexico

High-volume, lower-CPL markets. Spanish/Portuguese creative built per-country, not translated. Native channels lead, Meta supports.

/MENA
FSA · SCA
Seychelles · UAE

Telegram + native dominate. Arabic creative voiced by region (Gulf vs Levant) — we work with local copywriters, not LLM translation.

Running a broker?

Send us the last six months of spend by channel. We come back within five working days with a one-page diagnostic and a fee. No deck.

Start a brief →
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