Angelo
Di Veroli.

The advertiser side

Years managing Meta Ads at scale for Italy's financial-services sector — one of the most ROI-disciplined performance categories anywhere. Campaign architecture, creative testing, audience modelling, Conversions API, attribution. The work that taught me what a real number looks like, versus a slide-deck number.

The publisher side

Founded isayblog.com — one of Italy's leading blog networks in its era, millions of monthly visits across a portfolio of vertical sites. Built @Geekissimo into a 300K-follower Italian tech media brand on X. Spent years on the other end of the table — the one selling impressions, not buying them.

The platform side

Now operating as a Senior Performance Account Manager — the third corner of the triangle. The combination is the point: it lets me read a media plan the way the platform writes it, the way the advertiser reads it, and the way the publisher sells against it.

The 2026 toolkit

A significant part of my work today is bringing current-generation operational tooling into account management — AI-augmented reporting, lead-quality scoring models, automated dashboards. Seven completed Anthropic Academy certifications across Claude workflows, Claude Code, and API development. This is the 2026 AM toolkit, not the 2018 one — and the difference shows up in the first week of any engagement.

How I work

Data-driven precision. Structured diagnostics over generic narratives. Numbered frameworks, evidence-led, concrete pattern recognition over sales language. If a meeting ends without a number on the board, the meeting didn't happen.

Languages & location

Italian, English, Hebrew — fluently. Rome-born. Working between the studio in London (SW19) and Ramat Gan — UK company residence with operational presence in Israel since 2012. On UK calls four days a week.