Identity systems,
built to ship.
We build identities the in-house team can actually run — with grids, ratios, and a permissions philosophy clear enough to delegate.
How a identity engagement runs.
Three movements. Every engagement, every client.
Wordmarks and symbols are drawn by hand and corrected on-screen. We test them at six metres, three centimetres, and at every size between.
A typographic grid, a spacing scale, and a layout logic come before the palette. Colour is the last decision, not the first.
Identity guidelines are 24–48 pages. Each rule is signed by the studio member responsible for it. The internal team can phone us about any of it.
What you receive.
Tangible outputs from a typical identity engagement. Scope is shaped to the brief.
Stream A
- Wordmarks & symbols
- Type system & licensing
- Colour & material palette
Stream B
- Grid & layout rules
- Photography direction
- Iconography
Stream C
- Sub-brand architecture
- Guidelines (printed + web)
- On-call handover
Specifications.
Typical numbers. Each engagement is sized to the brief.
Identity, in practice.
A selection of recent identity engagements.
Need identity work done properly?
We take four to six engagements a year. The diary opens twice — January and July.
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