Strategy as a
written document.
We start engagements with a single deliverable: a strategy document we'd be happy to print. No decks, no slogans, no workshop residue.
How a strategy engagement runs.
Three movements. Every engagement, every client.
Three weeks of internal interviews, document review, and quiet observation. We come back with a list of contradictions before we come back with a position.
The output of the strategy phase is a single positioning sentence and a 12-page document explaining why it isn't the obvious one.
For organisations with sub-brands, products, or service lines: we map the architecture and recommend what stays, what merges, what retires.
What you receive.
Tangible outputs from a typical strategy engagement. Scope is shaped to the brief.
Stream A
- Positioning document
- Narrative framework
- Brand architecture map
Stream B
- Messaging hierarchy
- Audience segmentation
- Competitor topology
Stream C
- Verbal identity guidelines
- Naming engagements
- Stakeholder briefings
Specifications.
Typical numbers. Each engagement is sized to the brief.
Strategy, in practice.
A selection of recent strategy engagements.
Need strategy work done properly?
We take four to six engagements a year. The diary opens twice — January and July.
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