/Practice 06 — Idents, films, broadcast graphics.

Motion, used
where it earns its keep.

Idents, film titles, broadcast packaging, and the occasional explainer film. We don't motion-design everything — only what genuinely benefits from it.

/01 · Method

How a motion engagement runs.

Three movements. Every engagement, every client.

/ 01
Drawn before animated.

Every motion engagement begins with a drawn storyboard reviewed by the client on paper. Animation begins after the storyboard is signed.

Storyboard
/ 02
Composed, not licensed.

We commission original sound design and score for every film over 30 seconds. The composer is named in the credits.

Sound
/ 03
Built for the medium.

A title sequence and a social cut are not the same deliverable. We finish each version for its medium — not the other way around.

Output
/02 · Deliverables

What you receive.

Tangible outputs from a typical motion engagement. Scope is shaped to the brief.

Stream A

  • Concept & storyboard
  • Animation direction
  • 2D & 3D animation

Stream B

  • Original sound design
  • Original score commissioning
  • Editing & finishing

Stream C

  • Broadcast deliverables
  • Title-sequence design
  • Ident systems
/03 · Engagement

Specifications.

Typical numbers. Each engagement is sized to the brief.

Duration
8–16 wks
Strategy + craft
Team
3–5 people
Senior throughout
Engagement fee
from £40K
Fixed-price proposals
Engagements / yr
4–6
By design, not ambition

Need motion work done properly?

We take four to six engagements a year. The diary opens twice — January and July.

Start a brief →
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Strategy